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Absolute accuracy


Absolute accuracy

If yesterday's pre-Rajar announcement that Absolute was expecting a ten-to-fifteen per cent drop in audience was supposed to manage expectations down, they perhaps didn't go far enough. Audiences are twenty per cent down on what they were before. Brave faces all round, people: The Absolute chief operating officer Clive Dickens, who blamed the drop on listener confusion over the station's new name, said: "Absolute Radio has had just 15 weeks to sink into the nation's ears.

"When Oasis were 15 weeks old they told everyone they were going to be one of the biggest bands in the world. Fifteen years on, now look at them. We have the same aspirations." Hmm.

When Bagsy The Magic Spanner were 15 weeks old, .... 11:38 p.m. Thursday 29th January 2009 EST
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