Amy Winehouse: Amy Winehouse Launching Gift ...

Sometimes, things happen in real life that are so ridiculously unbelievable that you basically have to adopt a willing suspension of disbelief and hope for the best. This is one of those times. Because Amy Winehouse is launching a line of wrapping paper and gift cards.

In collaboration with EMI. Yeah -- I couldn't believe I didn't have this idea first, either!: "We are looking to create innovative revenue streams from our songs with mainstream retailers and the Amy wrapping paper and gift cards received a very positive response," said Jonathan Channon, Vice President of EMI Publishing Europe, in an interview with Contact Music . The wrapping paper and gift cards will be printed with lyrics from songs on Back ....

4:57 a.m. Friday 26th June 2009 EST