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Apples Next Move


Apples Next Move

How strong is the Apple brand? Can the company ultimately make people buy what they dont want? Its a well known fact amongst insiders that Steve Jobs did not want to copy protect the tracks sold at the iTunes Music Store. But he did so. To comply with the wishes of major labels.

Steve has gone on record again and again that he doesnt believe in subscriptions, that people want to own, not rent. What if, once again, he decides to give the labels what they want instead of following his own desires? Napster and Rhapsody are hamstrung by their economics. Not making money renting tracks, they cant afford big advertising campaigns telling people to sign up.

Furthermore, the portable .... midnight Friday 15th July 2005 EST
The Lefsetz Letter 1206 posts in collection
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