A.R. Rahman: "Jai Ho" ft. Pussycat ...

A.R. Rahman: "Jai Ho" ft. Pussycat Dolls

You know what A.R. Rahman's "Jai Ho," the Best Song Oscar winner (it's in Slumdog Millionaire ), didn't need? Verses from the Pussycat Dolls to make the track easier to play on American radio. You know what else "Jai Ho" didn't need? A video that takes the movie's triumphant (and pretty corny) closing scene and replaces it with the fembots Pussycat Dolls writhing in Indian clothing and mugging for a camera, desperately trying to hold on to their slipping grasp of the American music marketplace in a time when it's becoming apparent that even blatant sex selling can't move records anymore, and shamefully attempting to hitch their carts to a genuine success in an effort to not have to go ....

1:58 a.m. Tuesday 17th March 2009 EST
Prefix Magazine 1629 posts in collection
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