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Black Keys Hip-Hop Project: The Car!

Blakroc is the imminent album featuring blues duo the Black Keys collaborating with hip-hop heavies like Mos Def , RZA, and Raekwon . And because nothing says "unlikely rap-rock side project" like a customized sports car, you can also buy an all-black-everything Blakroc Chevy Camaro the same day the album drops this Friday, November 27. This is real.

According to a (unintentionally?) comical press release on the car's official website , "the BlakRoc Camaro has been equipped with sleek, stylish accents that tie in with the BlakRoc brand." Considering all the flash and talk of "branding," we get a feeling Blakroc guru Damon Dash may be behind this glossy bit of synergy. And why not?! For those interested in buying ....
From 'Pitchfork'
3:35 a.m. Wednesday 25th November 2009 EST
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